The AJC Receives Prestigious PJ Library Grant


July 18th, 2017

PJ Library Helps the Atlantic Jewish Council Connect Jewish Families and Celebrate Jewish Life

Grants will strengthen social connections and increase opportunities for Jewish experiences and learning across the United States and Canada

Halifax, NS – Halifax-area families raising Jewish children will now have more opportunities to participate in Jewish life, thanks to a grant recently awarded by PJ Library®, the flagship program of the Harold Grinspoon Foundation, which provides free books to families raising Jewish children all over the world.

The Atlantic Jewish Council received $7,000 to create “The Halifax Shabbat ProJect”, a new initiative that will see three highly engaged young Jewish families host two to four less-engaged families living in their neighbourhood for three Shabbat dinners throughout the year. During the months in between the Shabbat dinners, all families in the community will be invited to participate in Shabbat-related programming and workshops including a Tot Shabbat Dinner and a PJ Havdallah.

The winning initiatives are designed to build social connections among families and engage them in Jewish life, programming, or learning. They range from ongoing neighbourhood meet-ups to Shabbat-themed workshops and dinners.

“The Atlantic Jewish Council is honoured to receive this grant, and thrilled to be part of the global PJ Library community reaching more than 125,000 families,” said Naomi Rosenfeld, Executive Director of the AJC. “We are extremely excited about the potential of this program to help us engage a younger generation of Atlantic Canadian Jewish families in Jewish communal life.”

PJ Library families currently living in the HRM are invited to apply to host or be hosted as part of this initiative by contacting Naomi Rosenfeld at

The 12 winning grant proposals were chosen through a competitive process open to organizations implementing PJ Library across North America. A survey of 800 participants in last year’s grant-funded projects showed:

  • 85% of families connected socially during the programs
  • 64% of families followed up with the social connections afterward
  • 76% of families sought out or attended other Jewish programs
  • 99% would recommend the programs to friends

“PJ Library’s impact goes well beyond the more than 170,000 books we send out each month across the United States and Canada,” said Judi Wisch, director of community engagement for PJ Library. “We have worked closely with our local partners for years to help advance Jewish family engagement, and now we are able to add financial support to help ensure the success of great initiatives.”

Part of a five-year strategy to expand Jewish engagement in North America, these grants are funded through the PJ Library Alliance. Partners in the Alliance are the Azrieli Foundation; Carl and Joann Bianco; William Davidson Foundation; Jim Joseph Foundation; William and Audrey Farber Philanthropic Fund; Diane and Guilford Glazer/ Jewish Community Foundation of Los Angeles; the Marcus Foundation, Inc.; Howard and Geraldine Polinger Family Foundation; Susser Family Trust; Walter, Arnee, Sarah, and Aaron Winshall; and two anonymous partners.

As a reminder, Jewish families living in Atlantic Canada with children ages 6-months to five and a half can receive free books every month by signing up for PJ Library at For more information about PJ Library in Atlantic Canada, please click here

Naomi Rosenfeld
Executive Director
Atlantic Jewish Council
(902) 422-7491 x222 

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